SFCB Lawyers
How to create a brand for a young and innovative law firm?
Areas of expertise
In-depth search
Brand strategy
Visual and verbal identity
Brand manual
Web site
Office signage
Institutional presentation
Stationery shop
Folder
Gifts
Brand launch
Brand Training Workshop
Social media management
The project
Salles, Franco de Campos e Bruschinni Advogados is a law firm that operates in several areas of law, being the most renowned in the area of agribusiness.
We were given the challenge of developing the firm's brand strategy and new visual identity to reflect its real characteristics: youthfulness, innovation and passion for law. In addition to the brand, we also created supporting materials for communication, such as the website, institutional presentation, stationery, gifts and folder.
A launch strategy for the new brand was developed, which included an event with all employees and associates of the office to present the process, the new brand, the positioning video, stationery, website, tone of voice and network management social.
A launch strategy for the new brand was developed, which included an event with all employees and associates of the office to present the process, the new brand, the positioning video, the stationery, the website, the tone of voice and the management of social networks.
At this event, we held a workshop with participants, with co-creation activities, to relate to the brand and understand how the new positioning works.
The brand created is modern and relaxed, conveying the passion for what they do and the closeness they have with customers. The overlapping arrows used as supporting elements show the team's unity towards a greater goal and indicate growth. The use of light blue and lime green innovates in the segment and forms the young and innovative aspect of the brand.
SEE MORE CASES