Bayer hired Eólica to develop the signage and visual communication of the CropScience department’s offices, located in Socorro site, São Paulo.
The project developed an efficient and ludic signage, inspired by the kind of work this business unit develops, that envolves food security with a focus on innovative crop solutions, as well as seeds and traits to secure harvests and to increase productivity. Icons inspired by wheat, sugar cane, coffee, corn, cotton, and other crops were created to compose the visual communication of the office.
The project premises were to respect the architectonic guidelines developed by Moema Wertheimer Office and Bayer’s signage manual.
Watch the video to know more about the project result.