creative energy

Signage project for Bayer CropScience

Bayer hired Eólica to develop the signage and visual communication of the CropScience department’s offices, located in Socorro site, São Paulo.
The project developed an efficient and ludic signage, inspired by the kind of work this business unit develops, that envolves food security with a focus on innovative crop solutions, as well as seeds and traits to secure harvests and to increase productivity. Icons inspired by wheat, sugar cane, coffee, corn, cotton, and other crops were created to compose the visual communication of the office.

The project premises were to respect the architectonic guidelines developed by Moema Wertheimer Office and Bayer’s signage manual.

Watch the video to know more about the project result.

Categories: Design-en, Eólica-en, News

What is design thinking after all?

At Eólica, we really like to work with the design thinking approach and we use it in many of our projects. More and more often, clients and friends have shown interest in this theme and are searching ways to understand what it means.

We have decided to bring to you a little bit of this approach, how it works and what benefits it can bring to a project.

The term Design Thinking was created by IDEO, an American innovation consultancy. Tim Brown, the CEO and president of IDEO, defines it in a simple and efficient way:

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

Design thinking

What is interesting about this approach is that it is a powerful tool to discover opportunities and reach creative solutions for products, services, businesses and even for the society.

Ícones da apresentação

There are a few steps considered in the design thinking process that can be overlapped by one another depending on the phase of the project. The steps are: inspiration, ideation and implementation. The inspiration is conducted by a research to identify challenges and opportunities that will inspire the search for solutions. The ideation is the process of generating, developing and testing ideas. The implementation is the path that leads the final project to consumers.

If you are searching for new ideas, ways to differentiate or disruptive innovations in your project or business, design thinking is an approach that can surely help you.

Do you want to know more about it? Get in touch with us!


Categories: Eólica-en, News, Tips

Launch of Eólica’s new website and film!

Eólica started 2013 with many new plans and a lot of creative energy!

We would like to share this moment to those who follow our work.

Visit our new website and learn more about our work, methodology, and projects on our new website. You will also find news reports and a video showing our daily routine.

We would like to thank Gabriel Matera, Flavio Spada and all of Eólica’s team for their dedication to this project.

We are very proud of the final result!

Categories: Eólica

Happy easter

Páscoa, em hebraico “Pessach”, significa passagem. É tempo de renovação. Aproveite este momento para se renovar, faça diferente! A Eólica deseja a todos uma feliz páscoa.


Categories: Eólica-en, News

Happy new year!

A Eólica deseja a todos um feliz ano novo! Que 2013 seja ainda melhor para todos vocês. Gostaríamos de compartilhar um texto que vimos da página do Tim Brown, CEO da IDEO, que pode inspirar todos nós sobre o design em 2013. Aproveitem:

5 Ways to Begin Designing Your Life in 2013

Great designers don’t just do design, they live design. Like them, we can learn how to practice design thinking principles both at work and at home.

As you start designing your life in 2013, here are five ways to begin:

1. Be optimistic, collaborative, and generative.

There’s something wonderfully gratifying about creating something new, whether it’s an award-winning design or a home-cooked meal.

2. Think of life as a prototype.

Conduct experiments, make discoveries, change as needed. Any process can be re-examined and tweaked. Look for opportunities to turn a process into a project with a tangible outcome.

3. Don’t ask “what?” ask “why?”

Instead of accepting a given constraint, ask whether this is the right problem to be solving.

4. Demand divergent options.

Don’t settle for the first good idea that comes to mind or seize on the first promising solution presented to you. Explore divergent options—and then set a deadline so you know when to move on.

5. Once a day, deeply observe the ordinary.

Make it a rule that at least once a day you will stop and take a second look at some ordinary situation that you would normally look at only once (or not at all). Get out in the world and be inspired by people.

Happy designing!

Tim Brown

Categories: Design-en, Eólica-en