Bayer hired Eólica to develop the signage and visual communication of the CropScience department’s offices, located in Socorro site, São Paulo.
The project developed an efficient and ludic signage, inspired by the kind of work this business unit develops, that envolves food security with a focus on innovative crop solutions, as well as seeds and traits to secure harvests and to increase productivity. Icons inspired by wheat, sugar cane, coffee, corn, cotton, and other crops were created to compose the visual communication of the office.
The project premises were to respect the architectonic guidelines developed by Moema Wertheimer Office and Bayer’s signage manual.
Watch the video to know more about the project result.
At Eólica, we really like to work with the design thinking approach and we use it in many of our projects. More and more often, clients and friends have shown interest in this theme and are searching ways to understand what it means.
We have decided to bring to you a little bit of this approach, how it works and what benefits it can bring to a project.
The term Design Thinking was created by IDEO, an American innovation consultancy. Tim Brown, the CEO and president of IDEO, defines it in a simple and efficient way:
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
What is interesting about this approach is that it is a powerful tool to discover opportunities and reach creative solutions for products, services, businesses and even for the society.
There are a few steps considered in the design thinking process that can be overlapped by one another depending on the phase of the project. The steps are: inspiration, ideation and implementation. The inspiration is conducted by a research to identify challenges and opportunities that will inspire the search for solutions. The ideation is the process of generating, developing and testing ideas. The implementation is the path that leads the final project to consumers.
If you are searching for new ideas, ways to differentiate or disruptive innovations in your project or business, design thinking is an approach that can surely help you.
A Eólica deseja a todos um feliz ano novo! Que 2013 seja ainda melhor para todos vocês. Gostaríamos de compartilhar um texto que vimos da página do Tim Brown, CEO da IDEO, que pode inspirar todos nós sobre o design em 2013. Aproveitem:
5 Ways to Begin Designing Your Life in 2013
Great designers don’t just do design, they live design. Like them, we can learn how to practice design thinking principles both at work and at home.