A new way of selling insurance

The “Família Sempre Protegida” project was created by GRUPO SEGURADOR and presents a new way of selling insurance, through vending machines and totems. This proposition allows consumers to buy insurance in supermarkets, subways, local stores, among others.

Eólica developed the visual identity of the “Família Sempre Protegida” project and its packagings for the residential, travel, automobile, pet, mobile and life insurance. To make it easy to be handled and thinking about the sustainability aspect of the package, the GRUPO SEGURADOR BANCO DO BRASIL E MAPFRE chose the format of DVD boxes so that it can be reused after the product has been purchased, by storing documents inside and for kids to play with, since there is an illustration inside the packaging.

What we did

Market research
Visual Identity