BRC Group

Complex real estate projects

The BRC Group structures real estate transactions of high complexity. The projects we work on are multidisciplinary and go beyond the real estate market. With our complementary skills and experiences we offer services strategically developed to provide a complete real estate solution.

Eólica was hired to develop the brand strategy, naming and visual identity (logo, graphics, stationery, website, uniform, among others).

The development of the symbol for the brand was conceptualized by overlapping elements with the same shape, in order to translate movement and transformation. The dynamic that the symbol transmits also represents the human side of the company and the flexibility of the projects.

What we did

Market research
Brand strategy
Visual identity
Brand book
Institutional presentation